GXP Mosaic

BAE Systems’ prestigious Chairman’s Awards annually recognize employees, partners, and customers for outstanding effort and achievement. The program honors innovative ideas, actions, and behaviors that further the company’s values while delivering benchmark performance.

Dr. Bingcai Zhang adds two bronze awards in the Innovation category to the numerous honors he has received during his tenure at BAE Systems. The awards for Generation of DSMs and DEMs from Imagery, and Inverse Stereo Image Matching for Change Detection recognize his ongoing researach and development efforts in the field of photogrammetry, or the use of measurements on airborne or satellite images to obtain geographic information. Zhang has created advanced algorithms for BAE Systems’ SOCET GXP^® and SOCET SET^® software that simplify the mapping process. These applications are used for image processing, targeting, geospatial analysis, high-resolution terrain extraction, and surface modeling. The new automated processes reduce the need for labor-intensive manual editing, resulting in considerable time savings for the customer.

The GXP Customer Relationship Management (CRM) Enterprise Service Migration team, including GXP’s Deena Merrill, received a bronze award in the Enhancing Customer Performance category. The team improved communications and processes for accessing and working with the GXP worldwide customer database. The updated system offers increased security, global access to customer information, software support tracking, product licensing, and improved connectivity.

The GXP sales and support staff saw an immediate improvement in productivity as a result of the new system. The Siebel CRM database is integrated into daily workflows, which improves support to customers worldwide. The implementation process was especially complex because the enterprise environment is supported by IT help desks around the world. Discovering the source of issues and resolving them often requires coordinating with technical support teams separated by up to 18 time zones. In many instances, the team drove the creation of new processes to support the enterprise environment and highlighted weaknesses that are being resolved by global infrastructure programs.

The GXP marketing team received a bronze award in the Innovation category for developing the eXtreme Analysis™ campaign to launch SOCET GXP v3.0 software. Earlier this year, the team of Carolyn Gordon, Laetitia Santore, and Rachel Snyder also earned a silver award in the 2009 BAE Systems Communications Awards Innovation category for their work on the multi-tiered eXtreme Analysis campaign.

Congratulations to Bingcai, Deena, Carolyn, Laetitia, and Rachel!

Fidel Paderes, Ph.D

Dr. Fidel Paderes of BAE Systems has been named an Electronics, Intelligence & Support (EI&S) Fellow for his renowned national, international, and companywide expertise in photogrammetry and geospatial applications.

The EI&S Fellows organization recently named nine employees to their ranks. EI&S Fellows represent a select group of BAE Systems engineers and scientists who have consistently demonstrated extraordinary technical expertise, creativity, and contributions in their respective disciplines.

For more than 25 years, Paderes has provided technical expertise in academic and industry settings. His photogrammetric and geospatial image processing work has been applied to key program requirements in the civil, defense, and intelligence arena, particularly in Geospatial eXploitation Products (GXP), the company’s commercial, off-the-shelf software business. He is a contributing author for the “Manual of Photogrammetry” and has published numerous papers in the photogrammetric literature.

Paderes holds a bachelor’s degree in geodetic engineering, a master’s degree in engineering, and a doctorate in civil engineering. His current position with GXP is senior principal photogrammetrist. He has designed and implemented at least two dozen geometric sensor models throughout his career. Prior to joining BAE Systems, Paderes taught undergraduate and graduate courses in photogrammetry and geodetic engineering.

Congratulations, Fidel!

The eXtreme Analysis campaign introduces
BAE Systems’ SOCET GXP software, which brings advanced image processing and geospatial production technologies to the
global market.

The GXP marketing team earned second place in the 2009 BAE Systems Communications Awards Innovation category for developing the SOCET GXP^® eXtreme Analysis™ campaign. Carolyn Gordon, Laetitia Santore, and Rachel Snyder created the multi-tiered XA campaign to launch SOCET GXP v3.0.

The campaign has strengthened SOCET GXP’s brand identity as the premier geospatial-intelligence software application. The team’s design and messaging is based on GXP’s vision of two market segments — image analysis (IA) and geospatial analysis (GA) — fusing to create a new type of user, the eXtreme Analyst™, for which SOCET GXP is the ideal software application. The concept resonates with existing market segments: IA + GA = XA™.

“Once the word was out people started calling to ask, ‘How do I become an XA?’ We were overwhelmed by the response,” said Darren Stelle, federal and commercial sales manager for the GXP business. “Consequently, we decided to hold an open house event at our Reston office so we could respond to all of the inquiries for software demonstrations and information.”

As interest and buzz grows around the XA campaign and potential customers see the powerful functionality, they are gravitating toward SOCET GXP as their tool of choice.

Become an XA and join the ranks of SOCET GXP users as eXtreme Analysts. For more information, please visit: www.baesystems.com/gxp

Jim Youker, federal sales manager

Jim Youker joined the BAE Systems sales team in May. Jim will be managing the sales and business development efforts for select agencies within the defense and intelligence community market segment for the Geospatial eXploitation Products^® (GXP) business. He has more than 20 years of experience in the aerospace industry. His background in product management, marketing, and the development of business opportunities in the geospatial intelligence solutions sector will be a great asset to the GXP team.

Jim most recently served as executive director for federal sales at TerraGo^® Technologies, an In-Q-Tel portfolio firm. He holds an undergraduate degree from the University of Washington, MBA from the University of Northern Colorado, and a graduate degree in Strategic Studies from the U.S. Army War College. Jim recently retired as a colonel in the U.S. Army with 30 years of service where he commanded units at the company, battalion, and brigade levels. Jim, his wife Chris, and their daughter Carissa reside in Annapolis, Maryland.