GXP Communiqué | June 2009
GXP marketing team wins communications award for innovation
The eXtreme Analysis campaign introduces
BAE Systems’ SOCET GXP software, which brings advanced image processing and geospatial production technologies to the
global market.
The GXP marketing team earned second place in the 2009 BAE Systems Communications Awards Innovation category for developing the SOCET GXP® eXtreme Analysis™ campaign. Carolyn Gordon, Laetitia Santore, and Rachel Snyder created the multi-tiered XA campaign to launch SOCET GXP v3.0.
The campaign has strengthened SOCET GXP’s brand identity as the premier geospatial-intelligence software application. The team’s design and messaging is based on GXP’s vision of two market segments — image analysis (IA) and geospatial analysis (GA) — fusing to create a new type of user, the eXtreme Analyst™, for which SOCET GXP is the ideal software application. The concept resonates with existing market segments: IA + GA = XA™.
“Once the word was out people started calling to ask, ‘How do I become an XA?’ We were overwhelmed by the response,” said Darren Stelle, federal and commercial sales manager for the GXP business. “Consequently, we decided to hold an open house event at our Reston office so we could respond to all of the inquiries for software demonstrations and information.”
As interest and buzz grows around the XA campaign and potential customers see the powerful functionality, they are gravitating toward SOCET GXP as their tool of choice.
Become an XA and join the ranks of SOCET GXP users as eXtreme Analysts. For more information, please visit: www.baesystems.com/gxp