September 2010 | What's the buzz?

Rob Lacey joins BAE Systems as sales director for Asia, Australia, and
Pacific Rim

Rob Lacey

Rob Lacey

In August 2010, BAE Systems announced the appointment of Rob Lacey as the new GXP sales director for the Asia, Australia, and Pacific Rim (APAC) region, representing the GXP line of business.

Rob has an impressive geospatial-intelligence background working as a geospatial analyst and strategist for the Australian government. Early in his career, he was a GIS officer for Geoscience Australia where he developed natural disaster models in support of a disaster management program. Following his tenure at Geoscience Australia, Rob accepted a position with the Australian Department of Defence, Defence Imagery and Geospatial Organisation (DIGO). At DIGO, Rob conducted geospatial analysis for defense customers before assuming the role of Assistant Director of Data Management, where he established an enterprise-wide geospatial database to streamline internal business processes.

Subsequently, Rob was posted to Washington D.C. as the DIGO Technical Liaison working closely with the National Geospatial-Intelligence Agency (NGA) on improving collaboration between DIGO and NGA.

Upon returning to Australia, Rob defined a DIGO geospatial strategy and future business model based on modernized Web-based architectural principles to improve the visibility and dissemination of geospatial information to DIGO customers. This work defined the future DIGO business model that will be implemented over the coming years.

Rob grew up in Canberra, Australia, where he received a Geology degree with Honors from the Australian National University. After further studies, he majored in Information Management and earned a graduate degree in Information Systems.

Rob has been busy attending industry events and meeting GXP customers in the APAC region. He can be contacted at or +61 2 6229 1665.

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